01 Foundations and Evolution Ch 1 What is Digital PR? Ch 2 The Digital PR Revolution Ch 3 Principles and Evolution
02 Channels, Tools & Ecosystems Ch 4 The DPRI Method Framework Ch 5 Social Media Management Ch 6 SEO Fundamentals for PR Ch 7 Media Relations in Digital PR
03 Content Creation & Creativity Ch 11 Essential Skills and Tools Ch 12 Storytelling for Digital PR Ch 13 Video and Visual Content Ch 14 UGC and Agile Content
04 Crisis Management & ORM Ch 16 Principles of ORM Ch 17 Crisis Playbooks Ch 18 Escalation & Dashboards Ch 19 Reputation Restoration
05 Data, Analytics & Reporting Ch 21 Measuring Success Ch 22 Measuring PR Impact Ch 23 KPIs and Dashboards Ch 25 Tools and Technologies
06 Influencer & KOL Programs Ch 27 Influence Mapping Ch 28 Success Stories Ch 29 Case Method Ch 30 Budget Optimization
07 Emerging Technologies & Future Ch 31 AI in Digital PR Ch 32 Chatbots and Voice Search Ch 35 Answer Engine Optimization Ch 34 The Future-Ready Team
08 Real-World Case Studies Ch 37 Global Tech Launch Ch 38 Te-A-Me #TeaForTrump Ch 42 Reputation Crises Ch 43 Failed Campaigns
09 Workshops & Templates Ch 46 PR Planning Templates Ch 47 Crisis Simulation Ch 51 Campaign Worksheet Ch 53 Media Pitch Template
10 MBA & Entrepreneur Toolkit Ch 56 Personal Brand Building Ch 59 Investor Relations PR Ch 60 Thought Leadership Ch 65 Crisis for Startups
R Appendices & Resources A1 Glossary (200+ Terms) A2 Bibliography & Citations A3 Author's Case Archive A4 Additional Readings