Chapter 53: Media Pitch Template and Best Practices

Key Takeaways - Personalization is mandatory: Generic mass emails are ineffective. - Subject lines matter: Keep them specific, short, and compelling. - The "Straight" approach: Clear, factual pitches often outperform overly clever ones.

A well-crafted pitch is how you turn your news into media coverage. This guide provides a template and rules to help you succeed.

Media Pitch Template

Subject: [Compelling and personalized subject line]

Body: Hi [Journalist Name],

[Start with a specific reference to their recent work to show you have done your research.]

I am writing because [state your news hook clearly and concisely].

[Explain the story in 2-3 sentences. Why should their specific audience care about this now?]

[Offer a clear call to action, such as an interview or an exclusive data set.]

Best, [Your Name] [Link to Website]

Best Practices

• Do Your Research: Only pitch to journalists who cover your specific topic.
• Get to the Point: Journalists are busy; state the value immediately.
• Make it Easy: Provide all necessary information, including assets and contact info, in the initial outreach.
• Follow Up Once: It is acceptable to send one polite follow-up after a few days.

DPRI CONNECTION

Every media placement is a potential backlink. This activity is the primary engine for Domain Authority and Referral Traffic outcomes.

Next: Not all media relations are positive. Chapter 54 provides the template for a Crisis Communication Message Map.