Course Resources

PPT Slides & Practitioner Toolkit

Download the official lecture slides (PPT/PDF) and professional templates used in the Digital PR & ORM Masterclass.

Module 1: Foundations & Evolution

Digital PR Framework

The strategic roadmap for integrating SEO and PR.

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PR Migration Guide

Moving from traditional to digital-first workflows.

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Core PR Frameworks

Essential principles of modern communications.

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Module 2 & 4: DPRI Method & ORM

The DPRI Method Architecture

Deep dive into the 726+ digital correlations.

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Reputation Management

Proactive and reactive ORM strategies.

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Crisis Response Playbook

Decision trees and escalation matrices.

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Real-World Case Studies

Viral Stunts & Newsjacking

Analysis of #TeaForTrump and other viral hits.

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Influencer PR Flywheel

Building high-impact creator partnerships.

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Measurement & AI Strategy

Proving ROI and optimizing for AI engines.

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