Overview
Learn from real campaigns including Te-A-Me Tea, Samsung Flipvertising, BYJU'S crisis, and more documented cases.
Chapters in This Module
- Chapter 37 Global Tech Launch Case Study
- Chapter 38 Te-A-Me TeaForTrump Viral Activation
- Chapter 39 Samsung Flipvertising and Lenovo B2C Launch
- Chapter 40 Small Business Success Stories
- Chapter 41 B2B Digital PR Excellence
- Chapter 42 BYJU'S and United Airlines Reputation Crises
- Chapter 43 Failed Campaigns and Lessons Learned
- Chapter 44 Industry-Specific PR Strategies
- Chapter 45 Moment Marketing and PR Stunts