Appendix C: Additional Readings
Publications by the Author
The following articles represent the author's ongoing thought leadership in Digital PR. These publications complement the frameworks presented in this book.
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How PR is influenced by digital and social media touchpoints
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#10 Important Trends in PR that You Can't Afford to Ignore Covers emerging trends such as Real-Time Marketing and the impact of integrated communications in PR.
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The Changing Horizons of PR Industry Explores how PR is evolving beyond media stories to encompass advertising, marketing, and integrated communication.
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A Guide to do Effective Content Marketing on LinkedIn Offers actionable strategies for leveraging LinkedIn in B2B content marketing and positioning your brand effectively.
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10 Ways Brands can use Snapchat Spectacles for Content Marketing Examines social video, storytelling, and novel audience engagement tactics using wearable tech.
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Five Steps to Creating a B2B Content Marketing Strategy Lays out a practical approach for branded content and native advertising in B2B campaigns.
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Here's a Glimpse of a Few Emerging Trends in PR Discusses innovation, technology adoption, and new methodologies in PR and content marketing.
ADDITIONAL THOUGHT LEADERSHIP
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The AI-Powered Revolution Transforming Digital PR - Personal Blog Insights into how artificial intelligence is reshaping PR practices and creating new opportunities for brands.
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Digital Content Commerce: The New Era of Brand Publications - Personal Blog Exploration of how brands are becoming publishers and leveraging content platforms to engage audiences and drive commerce.
DPRI CONNECTION
These readings extend the book's frameworks:
- PR Activities: Thought Leadership, Content Marketing, Media Relations
- Digital Terms: Backlinks, Brand Authority, Social Shares
- Core Principle: Continuous learning is essential in a rapidly evolving field
For Current Resources: The author maintains updated reading lists at honeysingh.com. The digital landscape evolves faster than any printed book can capture—these resources help you stay current.