Foundations and Evolution
Understand the core principles of Digital PR and how it evolved from traditional PR.
A Comprehensive Masterclass for
Digital Public Relations & Online Reputation Management
DPRI = Digital PR Integration Method.
Explore the CourseFrom foundations to future-ready skills, explore 11 comprehensive modules designed for the AI-first world
Understand the core principles of Digital PR and how it evolved from traditional PR.
Master the DPRI Method and learn to integrate PR with digital marketing channels.
Create compelling content that drives engagement and builds brand authority.
Protect and restore brand reputation with proven crisis management strategies.
Measure what matters with data-driven PR analytics and reporting frameworks.
Build authentic influencer partnerships that deliver measurable PR results.
Prepare for the future with AI, AEO, and emerging technology strategies.
Learn from real campaigns: Te-A-Me Tea, Samsung, BYJU'S, and more.
Hands-on workshops and ready-to-use templates for immediate application.
Specialized toolkit for business leaders, startup founders, and executives.
Comprehensive resources including glossary, bibliography, and additional readings.
Built for the AI-first world with practical frameworks you can apply immediately
A systematic framework mapping 726+ concrete correlations between PR activities and digital marketing outcomes. Learn not just what to do, but why it works.
Master the emerging discipline of AEO. Learn how to build the "Information Graph" that determines whether AI systems trust and cite your brand.
Speak both languages: traditional PR (media relations, crisis management) and digital marketing (SEO, backlinks, entity authority). Bridge the gap.
Learn from actual campaigns: Te-A-Me Tea's viral activation, Samsung's Flipvertising, BYJU'S reputation crisis, and 20+ more documented cases.
50+ professional templates including campaign worksheets, media pitch frameworks, crisis playbooks, and measurement dashboards.
Developed from coursework at FLAME University and informed by analysis of top 50 global MBA programs. Rigorous, practical, and current.
Start with Chapter 1 and begin your journey to becoming a bilingual PR practitioner.
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