Chapter 57: Digital PR Project Planning

Key Takeaways - Execution is as important as strategy: A great plan fails without a clear roadmap for execution. - Define roles and responsibilities: Everyone on the team needs to know what they are responsible for. - Manage your resources: Be realistic about your budget, time, and team capacity.

This chapter provides a toolkit for planning and managing your Digital PR projects.

The Project Planning Process

1. Define the Scope: What exactly are we going to do? What are we NOT going to do?
2. Set a Timeline: Create a detailed schedule with deadlines for each task.
3. Allocate Resources: Assign tasks to team members and define the budget.
4. Manage Risks: Identify potential problems and have a plan to address them.
5. Track Progress: Regularly review your progress against your plan and adjust as needed.

Project Planning Template

• Project Name:
• Objective:
• Key Deliverables:
• Team Members & Roles:
• Timeline & Milestones:
• Budget:
• Risk Management Plan:

By following a structured project planning process, you can ensure that your Digital PR campaigns are executed effectively and on time.

DPRI CONNECTION

Project planning is the "Project Management" layer of the DPRI Method™:

• PR Activities: Coordination of multiple activities (Media + Social + Influencer)
• Digital Terms: Tracking metrics throughout the project lifecycle
• Core Principle: Structure ensures that PR activities actually produce the intended digital outcomes

Next: Chapter 58 provides executive templates for reporting and communication.