Chapter 58: Executive Templates for Digital PR

Key Takeaways - Executives want the "Bottom Line": Focus on high-level results and business impact. - Visuals simplify complexity: Use charts and graphs to make your data easy to understand. - Be prepared to go deep: Have more detailed data ready if they ask.

This chapter provides a set of templates for communicating your Digital PR strategy and results to executives.

Executive Summary Template

• Campaign Objective:
• Key Achievements:
• Top-Line Results (ROI, leads, traffic):
• Key Learnings:
• Next Steps:

Board Reporting Template

• Digital Presence Overview:
• Reputation Score & Sentiment:
• Competitive Landscape:
• Future Strategy:

By using these templates, you can communicate the value of your Digital PR work in a way that resonates with senior leadership.

DPRI CONNECTION

Executive templates translate the DPRI Method™ into the language of business:

• PR Activities → Strategic Investments
• Digital Terms → Key Performance Indicators
• Business Outcomes → Return on Investment

Next: Chapter 59 covers Investor Relations PR—building trust with the financial community.