Chapter 62: Recruitment PR and Employer Branding Toolkit

Key Takeaways - Employees are your best advocates: Empower your team to represent the brand online. - Showcase culture: Use authentic content to show potential talent what it is like to work with you. - Consistency builds trust: Regular updates on company news and employee successes build a strong employer brand.

Digital PR is not just for finding customers; it is a critical tool for attracting and retaining top talent. Your reputation as an employer is now a public digital asset.

Key Recruitment PR Tactics

• Employee Stories: Highlighting individual passions and professional successes.
• Behind-the-Scenes Content: Using video to show the daily work environment and company culture.
• LinkedIn Strategy: Maintaining an active company page with regular updates and job openings.
• Glassdoor Management: Actively monitoring and professionally responding to employee reviews.

Employer Branding Checklist

• [ ] Is our "Careers" page engaging and up to date?
• [ ] Are we encouraging our team to share news with their own networks?
• [ ] Do we have a process for handling negative employee feedback publicly?

DPRI CONNECTION

Employer branding applies the DPRI Method to the talent market. It directly impacts Review Ratings (on platforms like Glassdoor), Branded Search, and Social Reach.

Next: To build a strong brand, you need to understand your market. Chapter 63 covers "Scrappy" Market Research and Data Storytelling.