About the Author

Setting the Stage

About the Author

HONEY SINGH

Entrepreneur, Strategic Consultant, and Visiting Professor

21 years building digital marketing agencies, healthcare startups, and teaching at business schools

Honey Singh is an entrepreneur, strategic consultant, and visiting professor with over 21 years of experience in digital transformations, marketing, and technology.

His career spans the entire evolution of Digital PR in India—from launching one of the country's earliest social media agencies (Media Redefined, 2009) to building enterprise answer infrastructure for the AI era (Uttik, 2024).

Professional Timeline

2004-2009: The Blogging Era Started as a professional blogger and early adopter of online reputation management, before "Digital PR" existed as a term.

2009-2010: Building the Foundation Co-founded Media Redefined, one of India's earliest social media agencies. Pioneered blogger outreach frameworks for brands like Samsung during their Android smartphone debut.

2010-2018: Scaling #ARM Worldwide As co-founder and CEO of #ARM Worldwide, grew the company to 200+ professionals serving over 500 brands. Built India's first social media analytics tool, one of the first influencer marketing platforms, and social ORM platforms including SOCIALORM.com.

2016: The Campaign That Changed Everything Led the Te-A-Me Tea "Trumping Donald Trump" campaign—sending a four-year supply of Indian green tea to the White House. The campaign generated 650 million media impressions across 80 countries, demonstrating how Digital PR could produce measurable global impact.

2018-Present: Teaching and Building - Visiting Professor, FLAME University: Teaching Direct Marketing, Digital PR, and Online Reputation Management to MBA students - GoGetWell AI: Founded a healthcare platform helping international patients find accredited hospitals in India - Uttik: Built an enterprise answer infrastructure platform that helps companies structure content for AI search engines and answer engines

Notable Work

Campaigns and Clients

Worked with Fortune 500 companies, startups, and content creators across categories including: - Technology: Samsung Mobiles, LG, Amazfit, Gionee, HONOR India - Automotive: Maruti Suzuki, Revolt Motors - Startups: Multiple early-stage companies from ideation to scale

Industry Firsts (India)

Publications

Writes for Entrepreneur, Business Today, and PR Moment on topics including content marketing, PR strategy, and digital trends.

Teaching Philosophy

"I teach the book I wished existed when I started teaching. Not theory from textbooks—but frameworks from campaigns, failures, and 21 years of pattern recognition."

The DPRI Method™ introduced in this book emerged from the challenge of teaching students to speak two languages: the language of PR and the language of digital marketing. No existing curriculum connected them. This book does.

Case Studies in This Book

Several case studies in this book draw directly from campaigns led or advised: - Te-A-Me Tea: The 650-million-impression campaign (Chapter 38) - CES 2016 Wearables: Narrative leverage and reverse validation (Author's Case Archive) - Revolt Motors: Advocacy-driven category creation (Author's Case Archive) - HONOR India × Uttik: Answer infrastructure at scale (Author's Case Archive) - Amazfit × Uttik: Real-time reputation formation through AEO (Author's Case Archive)

For the complete collection of author case studies with detailed frameworks and outcomes, see the Author's Case Archive in Part 04.

Beyond Work

Honey is a strong advocate for biohacking and wellness, spearheading initiatives like Do Biohacking™ and The Doodle Desk, which promote self-improvement and mindfulness.

Contact

DPRI CONNECTION

The author's 21-year career demonstrates the DPRI Method in practice: - PR Activities: Media Relations, Crisis Communications, Influencer Marketing, Content Marketing, Reputation Management - Digital Terms: SEO, Backlinks, Social Media, AEO, Entity Authority - Integration: Building platforms (SOCIALORM, Uttik) that connect PR activities to digital outcomes

The case studies throughout this book are not theoretical—they're documentation of this integration in action.